26/02/2018

After receiving the Sabrina Foundation, we were clear that we needed a new image that could customize our energy, passion and commitment to development, as well as design and creativity. After a couple of weeks I met Ivan, another Colombian who was going to Berlin, making his master's degree in design communication. I told him about the Foundation and he was excited and kindly offered to make the new corporate identity of FHS and a month later, voila! We had a new logo.

FHS: Why is it important to have a corporate image, even if it is a foundation?

I: An image is a particular face and attitude; It is a set of decisions that respond to the defining aspects of human communication. Not only is the first instance of dialogue between two parts, brand and individual, but also to determine the course of the dialogue that is generated from the first impression. The corporate image will define the way in which a group, company or organization will be perceived by the different groups, companies, organizations or individuals with which it is related.

FHS: What are the key points when creating a corporate image?

I: Better to talk about image is talking about corporate identity. It is a holistic thinking that will create a constant, coherent and recognizable identity, so it makes an intelligent and balanced use of the different elements that usually compose it, such as logo, typography, color, language, etc.

FHS: What do you feel more proud?

I: to have fewer regrets than most people I know.

FHS: Curious Data Iván

I: I only have one kidney.

FHS: How would you define yourself as a designer, what characterizes you?

I: The stories, each special narrative inspires me.

FHS: What motivates you in the Sacred Thread Foundation project?

I: identity. Indigenous crafts speaks of the most authentic inheritance and tradition of the territory that Colombia includes Colombia. However, despite the enormous work and history that they contain their products and how appreciated and valued they are, reality does not correspond to their products outside their communities. I think it is a matter of identity, knowledge and perception. A greater awareness of the performance of your product in the market and the real added value of the artisan Sensation of receiving more value, creates a healthier market.

Contact Ivan Ayala:im.ayala26@gmail.com