Human Development
These workshops provide an introduction to the handicraft value chain and the basics of national and international marketing. They are taught fair prices and the costs of producing and selling handicrafts.
In addition, workshops are offered on leadership and entrepreneurship, community project management and development, small business administration, basic management of new information and communication technologies, and basic customer service concepts.
The human development workshop is divided into 6 sub-workshops:
Introduction to the handicraft value chain and basic concepts of national and international marketing. Workshop on fair prices and the costs of producing and selling handicrafts.
Presentation of different commercial strategies for selling handicrafts and the importance of creating an organization or cooperative in the community.
Identifying community leaders who can facilitate internal organization and external communication with potential buyers. We also train the leaders with an immersion program of up to two weeks, where they learn hands-on. We take them to Bogotá or Cartagena, where they learn everything they need to participate in a fair, and they help design and set it up.
Technological tools adapted to the context are presented and can be applied to the different productive projects of the communities.
This workshop covers various strategies focused on the use of available resources for revenue generation, revenue management, financing mechanisms, access to services, pricing, cost reduction, and more.
Planning is a completely new concept for communities. This workshop provides tools for planning artisanal production as well as preparing for a craft fair like Expoartesanías.
