Design
We teach design as a competitive and differentiating tool in the market. We teach the creation of new products that revive the Wayuu culture and its ancestral techniques, while also distinguishing them from other Wayuu products from other communities.
The design workshop is divided into 3 sub-workshops:
In this workshop, 15 products are designed using the community's ancestral techniques, combining design elements such as color theory and the play of sizes and shapes that the artisans can implement. The collection reflects the artisans' skill as well as their community and culture.
Once the designs are established with the community, prototyping is organized, with each artisan in charge of one of the products. Materials are also delivered, and the technical specifications are explained.
Based on the natural environment workshop, the brand creation process is developed, where the community defines the brand name, elements, and colors. Ideas and prototypes of possible logos are presented here.
